Start here
One course. One clear path from an empty pipeline to a working campaign.
The video course is the main event. Watch the eight lessons in order the first time, then use the field guides below when you want the deeper numbers, examples, or decision rules behind a specific step.
- 8
- Video lessons
- 73
- Minutes total
- Free
- No sign-in required
The course
Build the system in the order you will actually use it.
Each lesson answers one campaign decision. Lesson eight shows the entire Homebase system working together.
01Foundation · 3:34How Direct Mail Gives You Control of Your Deal PipelineUnderstand what you can control and why going directly to a homeowner changes the opportunity.
02Target · 6:45Where to Mail: Build a Real Estate Buy BoxDefine the house you would actually buy and keep the campaign realistic.
03Audience · 5:31Who to Mail: Build a Focused Direct Mail ListUse useful ownership and property signals without filtering the audience into meaninglessness.
04Creative · 8:35What to Send: Postcards, Copy, Handwriting & TrustGive the front, handwriting, offer, and response paths one clear job each.
05Cadence · 7:02How Often Should You Send Direct Mail?Build a repeat schedule you can sustain and refresh the information before every send.
06Attribution · 10:06Track Calls, Texts, QR Codes & FormsKeep every seller response attached to the right campaign and visible in one pipeline.
07Conversion · 17:08A Seller Responded: From First Call to ContractMove responsibly from the first response through the appointment, offer, contract, and closing.
08Homebase in action · 14:18See How Homebase Puts the Entire System TogetherSee the neighborhood, seller list, mail, attribution, follow-up, and repeat schedule work as one campaign.
Go deeper when you need it
Field guides support the course. They do not compete with it.
These are reference material for the decision in front of you—not eleven unrelated places to start.
Market, house, and owner
Lists and ownership
Budget and repetition
Homebase in practice
See whether a real neighborhood fits your buy box before you spend money mailing it.
Analyze a neighborhood free