What happens after the postcards go out?
This is why it's called Homebase
To find direct-to-seller deals, you need a home base: a local presence people can look up, a phone number they can call, and a website that shows them who you are.
Then you need a way to put your message in front of the right owners and keep track of the people who respond.
You could spend your time stitching all of that together. Homebase builds it around the neighborhoods you want to buy in. The list, postcards, seller website, phone number, leads, and property information connect inside your dashboard.
Picture the owner holding your postcard. They can scan it, call you, or send a text. The system gives each of those actions somewhere to go, then gives you a way to work the opportunity. Here's the dashboard tour.
Pick the neighborhoods. We build and send the campaign.
Start in Explorer with an address or area you know. Choose the neighborhoods, add them to your cart, and check out.
That starts the list build. Homebase identifies the properties and owner audiences, prepares the postcards, and routes the campaign through our review before it goes out. You don't have to buy a spreadsheet, figure out the filters, design a card, and find a printer.
The mail goes out in your name. The message introduces you as the person interested in buying the house.
Your website is already connected to the postcard
Homebase gives you a simple seller website. The job of that site is straightforward: show the homeowner that you're real, explain what you do, and give them a way to reach you.
You can change the wording and style, update the lead form, and add your photo. I recommend using your photo because the person on the postcard should be the person they meet at the appointment.
Every postcard includes a QR code that leads to the site. QR activity, form submissions, and call clicks give you visibility into how people interact with it. If you already have a website you want to use, you can redirect the QR destination there and still track the scan.
The website isn't another project you have to finish before you can market. It's part of the system.
A local number that rings your phone
We provide your local phone number and connect it to your receiving phone. When an owner calls the number on the postcard, the call forwards to you.
That gives the homeowner a local number to call while Homebase captures the communication. Calls and texts appear in Communications, and contacts with usable details create or update leads. Website form submissions become leads too.
So the path is simple: postcard → call, text, or website → your Homebase dashboard.
A CRM built for buying houses
I don't want a huge CRM that becomes another job. I want the people I'm working with in front of me and a clear next step for each one.
Your Leads workspace follows the buying process:
New → Follow Up → Appointment → Offer Made → Under Contract → Closed
The field I pay the most attention to is the next contact date. Who needs a call? What did I promise them? When are we meeting?
If an owner wants to talk later, give them a real next contact date. Setting it more than 30 days out moves the lead to Drip, keeping your immediate call list focused while preserving the history. The later conversation stays organized while you work the owners who need attention now.
If someone asks you to stop, mark them DNC so they are excluded from future mail selection. If you simply want a record out of your active view, archive it. That keeps the workspace useful without confusing “put this away” with “stop contact.”
The neighborhood numbers are there when you need them
Open a neighborhood in Campaigns and you have the saved sold properties, price and price-per-square-foot distributions, and market information in the same workspace.
When a seller calls, you can quickly get oriented: what has sold around them, where the renovated houses sit, and which properties deserve a closer look. Open the individual comps and hide ones that don't belong in your analysis.
That is why choosing the neighborhood first matters. You can know the area before the lead arrives. When it does, you have the information close at hand instead of starting from an empty screen.
Run it from one place
The mail schedule controls upcoming sends. Settings holds your receiving number, photo, and other campaign details. You can review the mailing audience and request a sample postcard. Keep lead alerts on if you want the email notifications when responses arrive.
The Help Center includes the knowledge bank, the Direct Mail Foundations course, and a way to book a support call. If you're in Deal 90, your coaching area is part of the dashboard too. The mail system is already connected; the coaching adds help using it to buy a house.
That's the whole idea: we build your list, send your mail, and connect the website, number, CRM, and comps for you. You get to spend your bandwidth talking to sellers and buying houses.
Next: why I make direct mail the foundation.
Keep going through the Homebase breakdown.
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